Privacy Policy

Effective Date: April 1, 2026

Last Updated: July 27, 2026

Introduction

Ben Lee Financial (“Ben Lee Financial,” “we,” “us,” or “our”) is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit benleefinancial.com, complete a financial-planning assessment, schedule a meeting, communicate with us, subscribe to emails, or engage us for financial-planning services.

We handle personal information in accordance with applicable Canadian privacy laws, including Alberta’s Personal Information Protection Act (“PIPA”) and, where applicable, the federal Personal Information Protection and Electronic Documents Act (“PIPEDA”).

Information We Collect

The personal information we collect depends on how you interact with us and may include:

  • Contact information: your name, email address, telephone number, mailing address, and communication preferences.

  • Assessment information: answers submitted through our financial-planning scorecard or other questionnaires, including information about your cash flow, investments, retirement planning, tax planning, insurance, equity compensation, family circumstances, and business ownership.

  • Meeting and communication information: appointment details, messages, questions, notes, and other information you provide during consultations or communications.

  • Client financial information: if you engage us, information about your goals, income, expenses, assets, debts, investments, pensions, taxes, insurance, estate planning, family circumstances, business interests, and supporting records or documents.

  • Billing and transaction information: information needed to administer invoices and payments.

  • Website and technical information: your IP address, browser and device information, pages viewed, referring pages, approximate location, and information collected through cookies, pixels, or similar technologies.

  • Marketing preferences: whether you have agreed to receive financial-planning insights, service information, or other marketing communications.

If you provide personal information about a spouse, dependant, beneficiary, shareholder, employee, or another person, you confirm that you are authorized to provide it or have obtained any consent required by law.

Please do not submit account passwords, online-banking credentials, social insurance numbers, or similarly sensitive information through general website forms, ordinary email, or the scorecard. Clients should use the secure method we provide for sharing sensitive documents.

How We Collect Information

We generally collect personal information:

  • Directly from you through our website, assessments, booking forms, email, telephone calls, meetings, and client portal.

  • From records and documents you provide during a financial-planning engagement.

  • From accountants, lawyers, financial professionals, referral sources, or other third parties when you have authorized the disclosure or the law otherwise permits it.

  • Automatically through cookies, analytics tools, advertising technologies, and similar technologies when you use our website.

How We Use Your Information

We may use personal information to:

  • Generate, display, and email your assessment results.

  • Respond to your questions, inquiries, and requests.

  • Schedule and conduct consultations and client meetings.

  • Understand your needs and determine whether our services may be suitable.

  • Provide financial-planning analysis, recommendations, reports, implementation support, and ongoing reviews.

  • Coordinate with accountants, lawyers, investment professionals, insurance professionals, or other advisers when you authorize us to do so.

  • Manage client relationships, records, billing, administration, and business operations.

  • Improve our website, assessments, services, educational content, and user experience.

  • Measure website, assessment, and marketing performance.

  • Send marketing communications when we have your consent or another lawful basis to do so.

  • Meet legal, regulatory, professional, security, insurance, and record-keeping obligations.

  • Prevent, detect, and respond to fraud, misuse, security incidents, or unlawful activity.

Completing an assessment does not create a financial-planning engagement or adviser-client relationship. Assessment results are generated from the answers you provide and are intended for general educational purposes. They are not individualized financial, investment, tax, legal, or insurance advice. We do not use the assessment to make automated decisions about your eligibility for our services.

Consent and your choices

We collect, use, and disclose personal information with your consent, except where the law permits or requires otherwise. The appropriate form of consent depends on the circumstances and the sensitivity of the information.

If you provide your email address to receive assessment results or other information you request, we will use it to deliver that information and related service communications.

Consent to receive ongoing marketing emails is requested separately. Marketing consent is optional and is not required to view or receive your assessment results. If you opt in, we may send financial-planning insights and information about Ben Lee Financial’s services.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the message or contacting us. Unsubscribing from marketing does not prevent us from sending necessary administrative, transactional, or client-service communications.

You may withdraw consent to other uses of your personal information by contacting our Privacy Officer, subject to legal, professional, contractual, and record-retention requirements. Withdrawing consent may limit our ability to provide certain services.

When we disclose personal information

We do not sell or rent personal information. We may disclose personal information:

  • To service providers that support our website, assessments, appointment scheduling, email, client portal, financial-planning software, document storage, analytics, advertising, billing, payment processing, security, or other business functions.

  • To accountants, lawyers, investment professionals, insurance professionals, or other advisers when you ask or authorize us to coordinate with them.

  • To professional advisers, insurers, auditors, or regulators where reasonably necessary for legal, professional, compliance, or risk-management purposes.

  • To law-enforcement agencies, regulators, courts, government bodies, or other parties when required or permitted by law.

  • In connection with a proposed or completed sale, financing, reorganization, or transfer of all or part of our business, subject to applicable law and appropriate confidentiality protections.

Service providers may access personal information only as needed to perform services for us or as otherwise permitted by law. Key providers may include:

  • ScoreApp for financial-planning assessments and results.

  • Calendly for appointment scheduling.

  • Adviice for financial-planning and client-portal services.

  • Providers supporting website hosting, email communications, analytics, advertising, payment processing, document management, and business administration.

The providers we use may change as our business and technology evolve. Their handling of personal information is also governed by their own privacy policies and legal obligations.

Processing outside Canada

Some service providers may store or process personal information outside Canada or use service providers located in other jurisdictions.

When personal information is processed outside Canada, it may be subject to the laws of that jurisdiction and may be accessible to courts, governments, law-enforcement agencies, or national-security authorities in accordance with local law.

We remain responsible for personal information under our control and use reasonable measures when selecting and engaging service providers. You may contact our Privacy Officer for information about our use of service providers outside Canada or the policies and practices we use to protect personal information.

Cookies, analytics, and advertising

Our website and service providers may use cookies, pixels, and similar technologies to:

  • Operate the website and its features.

  • Remember preferences.

  • Understand how visitors use the website.

  • Measure the performance of content and marketing campaigns.

  • Deliver or measure advertising, where enabled.

These tools may include services such as Google Analytics or Meta Pixel if they are enabled on our website.

You can control or delete cookies through your browser settings and, where available, our cookie-consent tool. Where required or appropriate, we request consent before using non-essential cookies. Blocking some cookies may affect website functionality.

Safeguarding personal information

We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information. These may include:

  • Limiting access to people who need the information for legitimate business purposes.

  • Passwords, multi-factor authentication, and access controls.

  • Secure software and service providers.

  • Encryption where appropriate.

  • Confidentiality obligations.

  • Procedures for securely retaining and disposing of records.

No method of electronic transmission or storage is completely secure, so we cannot guarantee absolute security.

We investigate suspected privacy and security incidents. If a breach creates a real risk of significant harm or otherwise requires notification, we will report it to the appropriate authority and notify affected individuals as required by law.

Retention and disposal

We retain personal information only for as long as reasonably necessary to:

  • Fulfil the purposes described in this Policy.

  • Provide services and manage our relationship with you.

  • Maintain appropriate business and professional records.

  • Meet legal, tax, insurance, dispute-resolution, and regulatory requirements.

Retention periods vary depending on the type of information and the nature of our relationship. When information is no longer reasonably required, we will securely delete, destroy, or anonymize it, subject to legal and technical limitations.

Accuracy, access, and correction

We rely on you to provide accurate and current information. Please contact us if your information changes or requires correction.

Subject to applicable law, you may request:

  • Access to personal information we hold about you.

  • Information about how your personal information has been used or disclosed.

  • Correction of inaccurate or incomplete personal information.

  • Withdrawal of consent for certain uses.

We may need to verify your identity before responding. In limited circumstances, the law may permit or require us to refuse access or withhold certain information. If that occurs, we will explain the reason unless prohibited by law.

Third-party websites

Our website may link to third-party websites or services. We do not control and are not responsible for their privacy practices. We encourage you to review a third party’s privacy policy before providing personal information.

Children’s privacy

Our website, assessment, and services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information directly from children through our website. A parent or guardian may provide information about a child where it is relevant to the family’s financial plan.

Changes to this Policy

We may update this Privacy Policy to reflect changes in our practices, services, technology, or legal obligations. We will post the revised Policy on our website and update the “Last updated” date. Where appropriate, we may provide additional notice of material changes.

Contact Us

Ben Lee is the Privacy Officer for Ben Lee Financial and is responsible for privacy matters.

Ben Lee Financial
Privacy Officer: Ben Lee
Email: ben@benleefinancial.com
Website: benleefinancial.com
Location: Calgary, Alberta, Canada

Please contact the Privacy Officer if you have a question, concern, complaint, access request, or correction request. We will investigate and respond within a reasonable period.

If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Alberta.